Privacy Policy

1. OVERVIEW

This privacy policy (the “Privacy Policy”) sets forth the policies and related practices of Bally’s Interactive, L.L.C. (“Bally’s Interactive”, “we”, “us”, or “our”) with respect to the collection, storage, use, and disclosure of personal information from or about you on the websites, apps, platforms, and services where this Privacy Policy appears or is referenced (the “Platform”).

This Privacy Policy applies when you interact with us in connection with the website at any other domain or website that specifically links to or incorporates this Privacy Policy and any other domain or website that links to or incorporates this Privacy Policy and our services made available through the Website (collectively our “Services”). This Privacy Policy does not apply to any third-party websites, services, providers, or applications that have separate privacy policies and that do not directly reference or incorporate this Privacy Policy, even if such third-party platforms are available or accessible to our Services. For example, Predators.NHL.com is a third-party website with a separate privacy policy.

If you are a California resident, please see click here for information provided pursuant to the California Consumer Privacy Act, including how to request that we not “sell” or “share” your personal information and how to exercise your other privacy rights under applicable California law.

The Platform is operated by Bally’s Interactive or our affiliates who are licensed to provide the Services. By using the Platform, you acknowledge that you have read and understand the terms of this Privacy Policy, and you consent to the collection, storage, use and disclosure of personal information described in this Privacy Policy.

Bally’s Interactive reserves the right to amend this Privacy Policy from time to time in Bally’s Interactive’s sole discretion. We will notify you of any material change by placing notice of the revised Privacy Policy on the Platform or as otherwise required by law. Any changes to the Privacy Policy will be effective when the revised Privacy Policy is posted to the Platform, unless otherwise stated. Your continued use of, and access to the Platform and/or the Services subsequent to such change going into effect shall be deemed to be your acceptance of such change. We therefore encourage you to visit this Privacy Policy from time to time to make sure that you are aware of the current version and any changes that we may make.

2. INFORMATION COLLECTED

We (and the vendors and other parties we use to perform services on our behalf), collect, receive, and develop several categories of personal information about you:

Contact Information Registration and Verification Information, and Other Identifiers. For instance, to access certain Services, you may be asked to create an account (an “Account”). To create an Account and to allow us to provide our Services to you, we will ask you to provide us with certain personal information, which may include, but is not limited to, your name, date of birth, user credentials such as username, unique member ID, password, postal address, telephone number, and email address. We also collect other identifiers you submit, such as social media handles, in connection with registering for programs or services. We also collect a certification that you are at least 21 years old or older in jurisdictions in which the minimum age for use of the Services is 21 or greater.

Customer Records. For instance, we may collect information you provide in connection with self-exclusion programs.

Commercial and Preference Information. For example, we may collect information about which types of services you are interested in, your purchase history, your activities on our Platform, your participation in promotional events or other programs, and your preferences. We also collect your comments, reviews, questions, and suggestions that you post or submit to us, including responses to marketing activities.

Location Data. We collect information about your location and location coordinates, such as IP address, when you visit or otherwise use the Platform. To access certain of the Services, you may be required to consent to the collection and use of certain information about your location, including the use of location-based services by us (or through our vendors acting on our behalf) and other operating software information that can be derived from a phone, tablet, any other mobile device, computer, or any other device or equipment (“Device”). Location data may include, but is not limited to, your IP address, zip code, Wi-Fi connection, or GPS data. You may choose to limit the information we collect about your location by disabling or turning off certain features through the settings on your Device. For more information about your choices, see Section 7 of this Privacy Policy. If you limit our collection of location data, certain functionality of the Services or Platform may become impaired, disabled or inaccessible and your access and use of the Services may be limited, blocked and/or terminated.

Demographic Information/Protected Classifications. For example, we may collect your age, date of birth or gender that you submit when interacting with our Platform.

Device, Internet and Network Activity Information. When you use or access the Services or the Platform, we may collect information about the Device and operating system you are using, including, device identifiers, MAC address, and your IP address. We might collect information about the site you visit when you leave us. We may collect and record Platform interaction information and other electronic communications and content from your use of the Platform (such as where the mobile app was downloaded, the date, time, and location of your use of the Platform, what features of Platform you visit or use, what search terms or other data you enter or in-game actions and achievements, and what Services, features, content, and links you view and click on). We may also embed technologies (which may include, for example, cookies, web beacons, tags, and pixels) in the Platform, emails and other communications we or our vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message. We may engage or otherwise permit other parties to also collect information on our Platform in these ways.

Payment Information. We, or our vendors, may collect your credit or debit card information, banking information, or other payment details in connection with your use of the Services. For instance, in the course of making a monetary deposit to use the Services, an Account holder will need to provide deposit method information including bank or credit card details as applicable. For example, we or our vendors may process payment information to clear or carry out financial transactions executed by you on the Platform or otherwise in connection with the Services.

Employment-Related Information. We may collect the name of your employer and information about your profession that you submit in connection with surveys or questionnaires on the Platform.

Audio/Visual Information. For example, we may record audio during customer service calls. We may also request that you provide a photograph.

Information You Submit, Provide, or Post. For example, we collect speculations, messages (such as, chat communications, email communications), general feedback and any other information you provide when you submit such data through our Services or Platform.

Inferences. Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

3. DATA RETENTION

We retain your personal information for as long as necessary for our legal and business purposes, which includes, but is not limited to, any period of historic retention that may be required for regulatory purposes. Should you close (or if we shut down) your Account with us, we may retain your personal data for such necessary period of time to allow us to meet our regulatory, business, and legal obligations, enforce our agreements, and defend ourselves against any claims. To determine the retention period for personal information, we generally consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of the personal information, the purposes for which we process the personal information and whether we can achieve those purposes through other means, and what the law or regulations require us to do.

4. OUR PURPOSES FOR USING YOUR INFORMATION

We, together with our affiliates and vendors providing services to us or to you on our behalf, will use the above categories of personal information for the purpose of conducting our business and providing the Services and Platform as well as for the following purposes:

to provide, and improve, the Services and Platform, including the software and any support to you;
to fulfil and process financial transactions, debts and obligations;
for identification, verification, and other vetting purposes;
to verify whether you have registered with any self-exclusion bodies or programs, for responsible gaming reasons;
to provide the Services and Platform, including the software and any support to you.
to administer the Platform, such as troubleshooting, data analysis, testing, and prohibiting incompatible software or tools.
for identification, authentication, verification and vetting purposes.
for statistical analysis and research;
to provide the Services, including to send you push notifications or service e-mails to provide you with alerts and updates about your account and our Services or the services of others
to build a more accurate and complete customer profile for you, to better understand the products and services you may be interested in, and to use and to provide a more personalized level of service;
to monitor use of the Platform and record information regarding the use of the Platform;
research and development;
to improve the functionality or operation of the Platform, and to customize your experience with us.
for marketing, market research, advertising, customer surveys and customer analysis; these may be for our own offers or for third-party offers we think you might find interesting; we may also use your information to serve you content and ads we think you may be interested in;
data analysis
to comply with our or our affiliates’ licensing and regulatory requirements and any other obligations;
to secure and maintain the integrity of the Services, Platform and the data derived from either, and to help combat against security or privacy risks and fraudulent or harmful activity;
to confirm your geographic location;
to communicate with you about our relationship, including to respond to your questions or requests;
for safety and due diligence purposes, including to protect our company, customers and others;
to detect or investigate illegal or otherwise prohibited conduct or attempts;
as otherwise required or permitted by law, or as we may notify you; and
to create deidentified or aggregated data.

5. SOURCES OF PERSONAL INFORMATION

We and our vendors collect personal information about you from various sources, directly and indirectly, including from the following sources:

We collect personal information directly from you. For example, we collect information if you create an Account, participate in a promotion or other program that we sponsor or co-promote, contact us, sign up for our communications, post a comment or send feedback, make a request, or complete a survey. We also collect and receive information when you make a deposit or pay for Services.

We collect personal information from your Devices. We may use tracking tools like geolocation trackers to passively collect information about you and your Devices. We collect information using these tracking tools when you interact with our Services or Platform, or the emails that we or our vendors or affiliates may send to you. To learn about your choices for these tracking tools, read Section 7 of this Privacy Policy.

We receive personal information from vendors we hire to work on our behalf. For example, vendors that host or maintain our Platform, process payments, or send emails for us may give us information. marketing agencies, advertising technology vendors, and analytics providers may also provide us with information.

We receive information about you from other sources. Other parties may give us personal information about you. These other parties might also include our affiliates, business, promotional and marketing partners, and social media platforms that give us information they have collected either directly or indirectly from you. For instance, our promotional partners may give us personal information about you in connection with our program sponsorship. We may offer device- or operating system-based authentication such as fingerprint or face unlock as a log-in method of accessing the Platform or certain services. We are notified as to whether the authentication was successful, but we do not have access to the fingerprint or facial data.

Combined Personal Information. We may combine your information collected in connection with your use of the Services or the Platform with other information collected offline or that we receive from others (including our affiliates, mobile and social networking services, and marketing and promotional partners).

6. INFORMATION SHARING, DISCLOSURES AND RECIPIENTS

We may share certain of the above-listed categories of personal information:

to any recipient if required to do so by law or by regulatory authority;
to any regulatory, licensing, or self-regulated body or authority;
to payment vendors for the purposes of settling or making payment in connection with any transaction;
to our vendors and business partners for marketing, promotional, advertising, or analytics purposes;
to our professional advisors, which include lawyers, auditors, bankers, or other professional consultants for business purposes;
to any successor to all or part of our business (and potential successors to all or part of our business in connection with the diligence process);
to credit reference agencies, government agencies or investigatory bodies;
to any other party to comply with any law, regulation or any other requirement or comply with legal processes imposed on us or our affiliates (such as to respond to a court order, subpoena or warrant) and/or to protect and defend our rights or property or the rights or property of others;
to our parent, affiliates, subsidiaries, and related entities and other companies within the Bally’s Corporation family of companies;
for the purposes of disaster recovery;
to other parties or vendors who provide products or services to us or on our behalf, including, without limitation, platform, hosting, and infrastructure services, customer support services, and identity verification services;
to any other party with your consent.
to any other party or business partner
for other reasons we may describe to you from time to time or as permitted by applicable law.

In addition to the specific examples of disclosures listed above, we may disclose your personal information to our employees, employees of other companies of or affiliated with Bally’s Interactive, our agents and to third party service providers or business partners who use your personal information to provide products and services to us in relation to your use of our Platform or Services.

Legal and Other Disclosures. Due to the legal, regulatory and security environment in which we operate, we may be required, under certain circumstances, to disclose personal information connected with your Account and we may not be permitted to inform you that we have done so. Further, we can, and you authorize us to, disclose your Account information, including Account identification and your contact information, Account activity, transactions, transfers to and communications with other accounts and details of financial instruments used to deposit and withdraw, to our other agents or official government and self-regulatory bodies as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of money-laundering, fraud, intellectual property infringement, piracy or other unlawful or prohibited activity or activity that may expose us or others to legal liability.

Disclosures with Others for Marketing Purposes. We might share information with partners and other third parties for advertising, marketing, and promotional purposes, including parties who co-sponsor a promotion or promote our Platform or Services. Some of these partners may send you information about products or services by mail or email. They may share your information with other third parties. We may also share information with companies that help us with our marketing efforts, including social media platforms, advertising networks, and ad tech companies. For example, we may share email addresses or other contact information with social media platforms so they can serve our advertising to you on their platform. We may share information with other parties so that they can provide you with information and marketing messages about products or services that may interest you. For instance, we may allow the use of advertising identifiers that enable our third-party advertising partners to recognize your Device when you interact with our Services or Platform, and to provide you with advertisements that match your interests. These parties may use the information for their own marketing purposes or the marketing purposes of others. Personal information received by our partners and other parties may also be subject to their privacy policies. We may permit the use of advertising identifiers that enable our advertising partners to recognize your Device when you interact with the Services or Platform, and to provide you with advertisements that match your interests.

7. YOU HAVE CHOICES ABOUT HOW WE USE YOUR PERSONAL INFORMATION

You can opt out of receiving our marketing messages. In accordance with applicable law, we may use your email address and phone number for the purpose of sending you news, promotions and other marketing offers from us in relation to our products and services, the Platform, and/or third party products and services. If you no longer wish to receive marketing communications from us, you can unsubscribe by following the opt-out instructions included in the marketing communication that you receive or by contacting customer service for assistance at support@play.ballybet.com. Even if you opt out of getting marketing messages, we will still send you transactional and relationship messages. These include responses to your questions and communications relating to the management and operation of your Account or relationship with us.

You can control certain location tracking tools. To control the collection of your precise location on your Device, you can adjust the settings on your mobile device, such as by disabling location services.

Cookies and other trackers. Cookies are text-only strings of information that are downloaded to a device when you visit a website or mobile app. Cookies are then sent back to the originating website or used on each subsequent visit or to another website that recognizes those cookies. Cookies are used for many different purposes including allowing you to navigate between pages more efficiently, remembering your preferences and generally improving user experience. Sometimes cookies are used to help ensure that advertisements you see online are relevant to you and your interests. We may also use cookies in order to track referrals to our website or services, to remember your preferences, and to generate statistical data, which we use to improve the user experience. We may also use cookies to measure the effectiveness of our advertising campaigns, to limit the number of times you see an advertisement, to remember that you have visited a website, and to provide advertisements that are more relevant to your interests.

Please see: www.allaboutcookies.org for information about what cookies are and what they do. You may be able to disable certain cookies by adjusting the permissions on your Device. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info/ to opt out of certain uses of cookies for advertising purposes. Cookie settings vary depending on the type of device and operating system you use, so refer to instructions related to your particular device to learn more about cookie-related and other privacy and security settings that may be available. Note that if you reject certain cookies, you may still use the Platform, but your ability to use some features or areas may be limited.

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.

We and our third-party advertising partners may use various in-app technologies which allow us and our third-party advertising partners to recognize your Device when you interact with our Services and to provide you with advertisements that match your interests. You can configure your mobile device privacy or advertising settings via your iOS or Android device to limit how apps track certain activity for advertising purposes.

Options you select and choices you make are browser, website and device specific. If you clear your cookies or your browser’s cache, you will need to set your preferences again.

Nevada. If you are a Nevada resident, you can request that we not “Sell” your “Covered Information” (as defined in applicable Nevada law). To make a request, email us at support@play.ballybet.com. Please use “Nevada Do Not Sell” in the subject line.

8. YOUR CALIFORNIA PRIVACY RIGHTS – APPLICABLE ONLY TO CALIFORNIA RESIDENTS

This Section 8 applies only to residents of California. Notwithstanding the inclusion of this Section 8 herein, the Platform is intended only for individuals located in jurisdictions that allow our Services at the time of access.

If you are a resident of California, you have the right to ask us one time each year if we have shared personal information with other parties for their direct marketing purposes. To make a request, please submit your request in writing by email to support@play.ballybet.com with “Shine the Light: Request for California Privacy Information” in the subject line and in the body of your message.

If you are a resident of California, you can make the following more specific requests with respect to your personal information:

Access – You can request that we disclose to you the categories of personal information we collected about you, the categories of sources from which we collected the personal information, the categories of personal information we sold, shared, or disclosed, our business or commercial purpose for collecting, selling, or sharing the personal information, the categories of third parties with whom we shared the personal information, and the specific pieces of personal information we collected about you over the past 12 months.
Deletion – You can request that we delete your personal information that we maintain about you, subject to certain exceptions.
Do Not Sell or Share My Personal Information – You can request that we not Sell or Share your personal information. For purposes of this Section of the Privacy Policy, “sell” means the sale of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable California law, and “share” means the disclosure of your personal information for cross-context behavioral advertising purposes, subject to certain exceptions set forth in applicable California law. Note that if you make a request to opt-out of the Sale or Sharing of your personal information and you would like to opt-out of cookie-based or app-based tracking for advertising purposes, you will need to separately set your preferences as described in Section 7. Your opt-out of cookie-based tracking for advertising purposes is specific to the device, website, and browser you are using, and is deleted whenever you clear your browser’s cache or cookies. Your opt-out of mobile app tracking is specific to the device you are using.
Correct Inaccurate Personal Information – You can request that we correct your inaccurate personal information that we maintain about you, subject to certain exceptions.

Notice of Financial Incentives. Based on your commercial activity, use of the Platform, and other factors, we may offer you various financial incentives (as defined by California law) such as discounts, comped services, and other special offers in connection with the collection or use of personal information. You can join (opt-in to) financial incentives and find program details, and terms and conditions at the time you sign up and register. You may withdraw (opt-out) from receiving such financial incentives at any time by contacting us at support@play.ballybet.com or otherwise by following the instructions provided to you at the time you sign up. Such financial incentives offered are reasonably related to the value of a consumer’s data including your commercial activities. We calculate the value of a member’s data based on various factors, including the member’s commercial activities and the expenses related to the offer, provision, or imposition of the financial incentives (benefits) to such member.
We will not discriminate against you because you made any of these requests.

California residents can make these requests by contacting us at support@play.ballybet.com. We may deny certain requests, or fulfil a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, to process transactions and facilitate customer requests or as may be required for regulatory purposes, including to meet our regulatory and legal obligations and to defend ourselves against any claims.

We will take reasonable steps to verify your identity prior to responding to certain of your requests. The verification steps may vary depending on the sensitivity of the personal information and whether you have an Account with us.

California residents may designate an authorized agent to make a request on their behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.

Notice at Collection of Personal Information. For purposes of California residents making these requests, please also note the following regarding how we collect, use, and disclose your personal information as described in this Privacy Policy, including in the previous 12 months:

We may collect, use, and disclose, for our business and commercial purposes, categories of personal information as set forth in applicable California law, including: Identifiers; payment and customer records information; characteristics of protected classifications under California or federal law (such as demographic information like age); commercial information; professional or employment-related information; internet or other electronic network activity information; location data; audio, electronic, and visual information; inferences. See Section 2 above for additional details.
We collect and use these categories of personal information for certain of the business and commercial purposes described in Section 4 of this Privacy Policy.
We collect these categories of personal information from the sources described in Section 5 above.
We may disclose certain of the foregoing categories of personal information for the business and commercial purposes described in this Privacy Policy to the extent permitted by applicable law to the categories of third parties as described in Section 6 of this Privacy Policy.
We may “Sell” or “Share” certain categories of personal information to third parties described in Section 6 of this Privacy Policy. The categories of personal information we Sell, Share or disclose to these third parties may include personal identifiers, user account information, information regarding the products or services used, purchased, obtained, or considered, internet and Platform usage information, customer records information, demographic information, commercial information, inferences, and other information you provide when you interact with the Platform. We do so for the commercial or business purposes described in Section 4 of this Privacy Policy. Like many organizations, we engage services that deliver or assist in delivering interest-based advertisements to you and, in connection with such advertising, we may make available or transfer such personal information to our marketing partners and other parties including entities that perform advertising or analytics services. We do not knowingly sell or share the personal information of consumers under the age of 16 years.
From time to time, we may collect personal information in connection with a promotion, offer or discount. Our offers and incentives generally reflect the value of the relationships that we have with the individuals who participate in these programs. Participation in these programs is voluntary and you may withdraw at any time by emailing us at support@play.ballybet.com.

9. CANADIAN RESIDENTS

Use of Foreign Service Providers
We may collect, process, and store your personal information through the use of service providers located in countries with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of those countries may be able to obtain access to your personal information through the laws of the applicable foreign country. Whenever we engage a service provider, we ensure their privacy and security standards adhere to this policy and applicable Canadian privacy legislation.
Please contact us at the address listed below if you would like to receive more information about our policies and practices regarding the use of service providers located outside of Canada.
Accessing and Correcting Your Personal Information
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to supplement or correct any personal information that we hold about you that you can demonstrate is incomplete or incorrect.
If you want to review, verify, supplement, or correct your personal information you may also send us an email at the address listed below to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a reasonable fee to access your personal information, however, we will notify you of any fee in advance.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
We will provide access to your personal information, subject to exceptions set out in applicable Canadian privacy legislation. Examples of such exceptions include:
Information protected by solicitor-client privilege.
Information that is part of a formal dispute resolution process.
Information that is about another individual that would reveal their personal information or confidential commercial information.
If you are concerned about our response or would like to correct the information provided, you may contact us at the address listed below.
Withdrawing Your Consent
Where you have provided your consent to the collection, use, and transfer of your personal information, you have the legal right to withdraw your consent on reasonable notice under certain circumstances. To withdraw your consent, if applicable, contact us at the address listed below. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

We retain personal information as described in Section 3 of this Privacy Policy.

10. YOUR CALIFORNIA PRIVACY RIGHTS – APPLICABLE ONLY TO CALIFORNIA RESIDENTS

If you are a resident of Colorado or Virginia, to the extent required by applicable law, you can make the following specific requests with respect to your personal information in accordance with applicable law:

Requests to Access/Know about Your Personal Information - You may request that we confirm whether or not we are processing your personal information and to access and obtain a copy of such personal information, subject to certain exceptions.
Requests to Correct Inaccurate Personal Information – You may request that we correct your inaccurate personal information we maintain about you, subject to certain exceptions.
Requests to Delete Your Personal Information – You may request that we delete the personal information you provided to us or that we obtained about you, subject to certain exceptions.
Requests to Opt-Out of Sale or Targeted Advertising – You may request to opt-out of the processing of your personal information for purposes of “targeted advertising”, or the “sale” of personal information to a third party, as each of the terms are defined under applicable state laws. We may “sell” or process for targeted advertising purposes, certain of the categories of personal information in Section 2. We may “sell” these categories of personal information to or with the categories of third parties described in Section 6 of this Privacy Policy. Please note that if you would like to opt out of such sales or targeted advertising through certain cookie-based tracking for advertising purposes, you may do so by separately as described in Section 7 above. Please keep in mind that your settings are specific to the Platform you were on when you set your preferences. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your cookie-related selections are specific to the device, website, and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache.
Right to Appeal Our Decisions Regarding Your Requests - You may appeal our decision with respect to a request you have submitted.

Colorado and Virginia residents can make these requests by contacting us by email at support@play.ballybet.com. We may deny certain requests, or fulfil a request only in part, based on our legal rights and obligations. If we deny your request, we will explain why your request was denied and how to appeal our decision, as required by applicable law. After receiving our explanation, if you would like to appeal our decision, you may do so as further detailed in our communication back to you. For questions, you may also contact us by calling or emailing the contact information above.

Except as otherwise provided by applicable law, note that for purposes of these requests under this Section 9, “personal information” does not include information about Bally’s Interactive’s employees, or about employees and other representatives of other entities we may interact with in a business capacity.

We will take reasonable steps to verify your identity and authenticate your request prior to responding to certain of your requests. The verification and authentication steps may vary depending on the sensitivity of the personal information and whether you have an Account with us.

Colorado residents may designate an authorized agent to make an opt-out of sale and opt-out of targeted advertising request on their behalf. Proof to verify your identity and the authorized agent’s authority to submit requests on your behalf are required, or we may deny the request. We use commercially reasonable efforts to authenticate your identity and the authorized agent’s authority through the written documentation provided in connection with the opt-out request in accordance with this Privacy Policy. When submitting the request, please ensure the authorized agent is identified as an authorized agent.

11. YOUR RIGHTS IN RELATION TO YOUR INFORMATION

Right to Request Information About You. In certain instances, you can contact us to request to review, change, obtain a copy of your information or to request to have your details altered or corrected in accordance with your rights under applicable law. In this event, we may require evidence of and be satisfied as to your identity before we take any requested action. You can contact us to update your information by contacting Customer Service for assistance at support@play.ballybet.com.
In relation to your personal information collected under this Privacy Policy, if allowed under applicable law, you may:
1. request that we cease processing that is likely to cause or is causing damage or distress;
2. object to decisions being taken by automated means; and
3. request, in certain circumstances, to have inaccurate personal data rectified, blocked, erased or destroyed.

Please note that if we close or if you request us to close your Account for any reason, your personal information will be retained as set forth in Section 3, including for such period as may be required under applicable anti-money laundering regulations or other license and/or regulatory requirements. Additionally, you acknowledge and agree that if you request to close your Account, that your access and use of the Platform and Services may be limited, blocked and/or terminated.

12. SECURITY

We employ various controls to protect the confidentiality of personal information we collect through your use of the Platform. While the intention of these controls is to protect your personal information, there are inherent risks associated with the use of the Internet. Although we employ our security measures, transmission of data could be subject to risks, including risks beyond our control, and, as such, we cannot guarantee the safety of data transmitted to or by the Platform.

What Else Can You Do? You have an important part to play in the protection of your personal information. Your login credentials identify you on the Platform and you must ensure that these details are kept confidential.

13. DATA TRANSFERS

The Platform is intended only for individuals located in jurisdictions that allow our Services. However, your personal information may be processed in or transferred to jurisdictions inside and outside of the United States of America. Our Platform is subject to United States laws, which may not afford the same level protection as those in your country. By using the Platform or the Services, you hereby consent to your personal information being transferred to our, outside of the United States of America.

14. OUR PLATFORM IS NOT INTENDED FOR MINORS

The Platform is meant for adults. We do not knowingly collect personal information from individuals under 21. If you are a parent or legal guardian and think your minor has given us information, you can contact us at support@play.ballybet.com.

15. THIRD PARTY GOODS AND SERVICES

If you click on a link to a third-party app or website, you will be taken to another platform we do not control. This Privacy Policy does not apply to the privacy practices of that app, website, or services, which may collect information from you. Read the privacy policy of other platforms carefully. We are not responsible for these third-party apps, websites or services or their policies.

16. CONTACT INFORMATION

If you have any comments, concerns, complaints, or questions regarding our Privacy Policy or the Platform, or for more information, please contact us at support@play.ballybet.com.